Five Clubs Golf

5 Clubs Golf, envisioned by Steve Hall, James McCoy, and Gary Williams (Golf Channel Host), was established to explore diverse perspectives within golf by featuring various contributors and their unique stories. It aims to illuminate all aspects of the game, from its notable figures to the broader 84 billion dollar industry, catering to enthusiasts seeking a deeper understanding and connection to golf.

I developed a custom brand identity for 5 Clubs, inspired by the original five clubs that formed the USGA. The logo features a prominent “5” within a “C” and features a crown at the top as a nod to their location, the Queen City of Charlotte, N.C., symbolizing unity in the golf world, reflecting the spirit of collaboration that initially shaped the game.