Floyd & Blackies
Floyd and Blackies, a Coffee Shop, Bakery, and Eatery in Cramerton, NC, tasked me with developing a new brand identity. Since its inception in 2011, the shop has grown, prompting a fresh look including a logo, merchandise, menu boards, and signage.
The design captures Cramerton’s spirit, drawing inspiration from the iconic Goat Island Bridge, a landmark that resonates with locals and mirrors the shop’s location. While the shop expanded to offer more than coffee, incorporating a coffee bean in the logo subtly honors its roots as a cherished local coffee spot.