An Opportunity for Gaston County Businesses and Organizations to Receive a Complete Branding Package, Absolutely Free
Applications closed March 31, 2026
Raised in Gaston County, this community is more than just a place on a map to me, it’s home.
I’ve always believed in the transformative power of branding, but this is where my passion for design was nurtured and where I’ve set down the roots of my business. In gratitude and with a deep sense of commitment to my hometown, I’m thrilled to launch the Glow-Up Gaston Initiative. This initiative is my way of giving back, offering a comprehensive logo package at no cost, to local businesses, organizations, and non-profits that share this special connection to Gaston County.
What’s Included
You literally have nothing to lose.
Unlock a world of branding potential for your Gaston County business or organization — for free. With this initiative, selected participants receive a comprehensive Brand Identity Package valued at $5,000, with no initial cost to you whatsoever.
Elevate your brand identity today and watch your business transform.
Brand Identity Package
$5000 $0
- Logo Design
- Typography
- Colors
- Alternative Lockups
- Associated Type Choices
- Personal Logo Portal
- Social Media Announcement
- Custom Pattern(s)
- Icon Sets
- 5 Collateral Deliverables
- Custom Brand Book
basic information
You probably have questions
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Why are you doing this?
Honestly, I just love creating brands, and I’m blessed to be able to do it for a living. A friend of mine once said “your talent is going to go with you into the ground…so you best use it while you can.” This is my way of giving back to my home when I can.
Who is eligible to apply?
Any startup, established business, non-profit, or organization located in Gaston County, NC, can apply. There are no restrictions on the type, size, or industry of the business to apply.
What are the requirements for those applying?
- A discovery call to dive deep into your vision and goals.
- Ongoing email communication to keep the project aligned and moving forward.
- Your consent for me to showcase the project in KB Creative’s portfolio and use it for promotional purposes, ensuring the work we do together can inspire others.
- Read more in the Terms of Participation
How do I apply?
You will apply through an online form. You’ll need to provide some basic information about your business or organization, your current branding (if any), and how a branding makeover could benefit you and impact the community. There are links to it all throughout this page, but if you don’t want to go digging, I got you! Click here.
What is the deadline to apply?
The application deadline is Tuesday, March 31, 2026.
What's the selection process like?
I personally review each application, selecting the project that I feel most inspired by and where I believe the branding makeover can have a significant impact on the community. It’s about finding a project that aligns with my creative strengths and the potential for positive community engagement.
Can I apply if I've already worked with you in the past?
Absolutely! If you’re a previous client looking to refresh your brand or if your business has evolved and you need your branding to reflect new changes, I encourage you to apply. The selection process will focus on how a new branding project can support your current goals and further enhance your impact within the community.
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How many winners will you be selecting?
This year, I will be selecting two winners. As much as I’d like to say “Branding for all!” and unleash my inner Oprah, I’ve got to balance generosity with the reality of running a business (and keeping my coffee addiction in check). After this first go-around, I’ll assess how we can possibly expand the circle of winners.
What happens if I'm selected?
If selected, we’ll start with a discovery call to discuss your vision and goals in detail. From there, we’ll begin the branding process, collaborating closely to ensure the final design reflects your brand’s identity and values.
What is the timeline for project completion?
Projected timeline for project completion is 30-60 days. A more detailed projected timeline will be created and presented if selected.
How will my application information be used?
Your submitted information will be used solely for the purpose of evaluating your application for the Glow-Up Gaston initiative. I respect your privacy and am committed to protecting your data.
What if I'm not selected?
While not all applicants can be selected for the free branding package, I value your interest and commitment to enhancing your brand. Non-selected applicants will be contacted with feedback and will either receive an exclusive offer to engage KB Creative’s services at a special rate or I will help connect you with another designer who may be a better fit for your project. My goal is to ensure that every applicant receives the support they need to elevate their brand, whether through KB Creative or with a trusted colleague in the design community. You won’t be hung out to dry!
Can I see examples of past branding projects?
Absolutely! You can view a selection of my past work here on my website. Each project showcases the transformative power of thoughtful branding and design.
So, what's the catch?
None. There is no “catch.” I sincerely love creating brands and there are some awesome companies/organizations that don’t have the resources to normally hire me.
You may have seen my work around town.
Over the years, I’ve had the privilege of partnering with a diverse array of clients within our community, spanning various industries and sectors. From retail shops and cafes to professional services and community organizations, my designs have contributed to the vibrant identity of Gaston County.
path & process
The process is simpler than you think.
1. Apply
Submit your application through our user-friendly online form. Share your story, your vision for your brand, and how you believe a branding makeover could impact your business and the Gaston County community.
2. Selection
I personally review each application, looking for projects that not only spark my creativity but also promise to deliver a significant impact on our local community. It's about finding that perfect match where passion and purpose align.
3. Transform
The chosen business or organization embarks on a branding transformation journey with me. Together, we'll craft a brand identity that resonates, attracts, and retains, driving your success and enhancing our community's vibrancy.
TEStimonials
The highest standards. The happiest clients.
"Kirk truly set us apart in our market."
"He's a visual storyteller."
"Kirk gets the most important thing about branding and design: Culture."
"Kirk set a new standard for what we consider exceptional."
"Kirk is a genuine nice guy who is a pleasure to work with."
"Kirk is the coolest person on the whole planet"
"He saw past my business and saw me."
Download my eBook for FREE:
Five Branding Mistakes
You Can't Afford to Make
