Panoramic Farm

About: Panoramic Farm, located in Marshville, NC, began in June of 1998. They sell wholesale plants and nurseries for retailers and are nationally recognized for their high-quality and patented products.

Scope:The project required a comprehensive brand overhaul, encompassing everything from brand messaging and strategy to the logo and website design. I had the honor of collaborating with Brian Schindler, who crafted an engaging narrative that I then translated into a visual format. Our combined efforts successfully captured and enhanced the farm and company’s inherent beauty.


My contributions included designing a bespoke logo, selecting a unique color palette, and creating variations of the logo. I also handled the website’s design and development, conceptualized a tradeshow booth, and developed a custom pattern and icons. Additionally, I designed various collateral materials, including flyers and business cards, to complete the brand’s new look.


Credits: Brand Messaging/Copywriting by Brian Schindler