The below case study will show how it all came together.
They almost never look pretty, but it gets my brain on paper enough to hit the ground running with it.
With this brand, we wanted to create something fun and funky, almost like a 70’s style design – retro but timeless. This means there needs to be just enough curves, not too many, and oriented in a way that is fully noticed at one glance. Once I had an idea of what it could look like, I started sketching.
To do this, I had pulled up a bunch of my favorite retro style designs, observed the fonts they included, and studied the characteristics of each one. I took time reviewing and researching the leading (space between stacked words), the kerning (space between the letters), the thickness of the letters, the slope style, etc. and how it all fit together to make the style appear distinct.
I took everything I had learned and applied it to the Piedmont Bleus design and created the final sketch. I had accomplished what I sought out to do, and all that was left was to take what I put on paper and recreate it on an LED screen.
For the “chocolate” subtext, I ended up using a font called Gotham, which turned out to be the best solution for what my mind was drawing out. It flows nicely with the retro curves and fits nice and snug without taking the attention of the focal object.
Our goal was accomplished with this design: Creating a fun design that is balanced well and has a one of a kind feeling that won’t become outdated. A retro-modern logo indeed. I am quite proud of the way this had turned out.
The Final Design
So I sketched out some mountains (the Mountain Region), some type of hill or plain (the Piedmont Region), and some rocks or boulders in the corner (the Outer Coastal Plain).
Even though Piedmont is the focus in the name, this bar was going to be a wink to the whole beautiful state it was born in.
Typically finding colors is a lot more of a process, but Madison was prepared in what she wanted, which made it super simple to develop as well as saved a lot of emails and time.
A high quality chocolate bar must be paired with a high quality wrapper. I was on a mission to find a material that when you touched the bar, you say to yourself “they value this…I should too.”
I went with a felt weave 90 pt stock that was easy to rip off, but allowed a nice and formal finish to the overall bar. Go get one for yourself to get the full experience!
The Final Design
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